Cloud Platform based Software Marketing Strategy Using SWOT and Case Analysis
AUTHORS
Wonju Park,(Ph.D Student) 03016 Dept. of Management Engineering, Graduate School, Sangmyung Univ., Seoul, Korea
Kwang-Kyu Seo*,(Professor, Corresponding Author) 31066 Dept. Management Engineering, Sangmyung Univ., Cheonan, Chungnam, Korea
ABSTRACT
Cloud technology has changed the distribution method to software development and distribution, and not only its own cloud services and solutions provided by cloud service providers, but also the services registered by the developers through the marketplace for each service provider can do. Based on the convenient advantages of the cloud marketplace, many cloud-based software vendors are expected to grow their domestic and international markets. Many cloud service providers (CSPs) have the convenience of registering and deploying their software to the marketplace, billing and technical support to attract customers for their services and continually improve their stable sales. I’m making a lot of effort to this study analyzes the optimal cloud platform based on software marketing strategy for domestic and foreign cloud market changes.
KEYWORDS
Cloud, CSP, ISV, Marketplace, SaaS
REFERENCES
[1] Forecast: Public Cloud Services, Worldwide, 2016-2022, 4Q18 Update, Gartner
[2] Kim K.H. and S.B. Lee, “Cloud is real, no more hypothetical,” Kyobo Research Report, (2015)
[3] Jeong Hyun-suk. “A study on the use of cloud computing in the 4th industrial revolution,” Journal of the Korea Telecommunications Society, vol.44, no.6, pp.1213-1222, (2019)
[4] https://cloud.kt.com/portal/ktcloudportal.epc.productintro.ucloud_server_image.whole.html
[5] https://www.ncloud.com/marketplace
[6] https://aws.amazon.com/marketplace/management/tour/
[7] https://docs.aws.amazon.com/marketplace/latest/userguide/private-images.html
[8] Andreas Menychtas, “A business resolution engine for cloud marketplaces,” 2011 IEEE Third International Conference on Cloud Computing Technology and Science, (2011)
[9] Hyung Rim Choi , Doo-hwan Kim, Min Je Cho, Kangbae Lee, “The Fourth Industrial Revolution and the Countermeasures of the Marine Port Logistics Industry”, The Journal of Korean Institute of Communications and Information Sciences ‘18-09, vol.43, no.09, Seoul, Korea, (2018)
[10] Sanghyun Kim and Hyunsun Park. Relationships with vendor dependence and organizational cloud computing expectations. Business Administration Research, vol.47, no.5, pp.1021-1047, (2018)
[11] SWOT: The Analysis of Strengths, Weaknesses, Opportunities, and Threats Excellence Marketing for Customer, pp.55-61, Korea Marketing Association, (1999)