JOM Augmented Reality Mobile Shopping Behavior
AUTHORS
Liew W. J.,Institute of Computer Science and Digital Innovation, UCSI University UCSI Heights, 56000, Cheras, Kuala Lumpur, Malaysia
JosephNg P. S.,Faculty of Information Technology, Inti International University Persiaran Perdana BBN Putra, 71800 Nilai, Negeri Sembilan, Malaysia
ABSTRACT
The research aims to introduce Augmented Reality features into online shopping platforms to enhance consumer purchase behavior in online shopping platforms. Online shopping has become a common activity done by young people nowadays. More and more people choose to purchase online instead of buying at physical retail shops. This project has proposed to make online shopping item comparison more convenient and less time-consuming yet more visually for better-enhanced trust confidence. By providing augmented reality into online shopping platforms, the consumer can have a clear comparison between similar items, including price, product details, customer feedback, and review. This project is carried out in few private universities for data collection by using a mixed-method approach. The managerial and practical implication is discussed.
KEYWORDS
Online shopping, Augmented reality, Consumer behavior, Purchase decision online payment security, Personal data privacy
REFERENCES
[1] Y. J. Lim, A. Osman, S. N. Salahuddin, A. R. Romle, and S. Abdullah, “Factors influencing online shopping behavior: The mediating role of purchase intention,” 7th International Economics and Business Management Conference, Kuantan, Malaysia, vol.35, pp.401-410, (2016)
[2] M. H. M. Javadi, H. R. Dolatabadi, M. Nourbakhsh, A. Poursaeedi, and A. R. Asadollahi, “An analysis of factors affecting the online shopping behavior of consumers,” International Journal of Marketing Studies, vol.4, no.5, pp.81, (2012)
[3] N. Vasic, M. Kilibarda, and T. Kaurin, “The influence of online shopping determinants on customer satisfaction in the Serbian market,” Journal of Theoretical and Applied Electronic Commerce Research, vol.14, no.2, pp.1-12. (2019)
[4] S. Kemp, “Digital 2020: Malaysia,” DATAREPORTAL, Feb.18, 2020. Accessed on: Jun. 2, 2020. Available: https://datareportal.com/reports/digital-2020-malaysia
[5] W. J. Liew, P. S. Joseph Ng, H. C. Eaw, and K. Y. Phan, “JOM augmented reality effect towards online shopping platform,” International Women in Engineering Conference on Electrical and Computer Engineering, Bhubaneswar, India, pp.29-32, (2020)
[6] J. R. Prasojo and P. S. Joseph Ng, “JomAR purchasing furniture in augmented reality experiences,” Journal of Business Strategy and Automation, Forthcoming, (2021)
[7] I. Muktar, N. P. S. Joseph, P. Y. Choo, S. W. Wong, K. Y. Phan, and E. H. Lim, “Identifying mobile device requirements for a user interface in social networking,” International Journal of Scientific Engineering and Technology, vol.3, no.10, pp.1230-1235, (2014)
[8] M. Loke, P. S. Joseph Ng, A. S. Shibghatullah, and H. C. Eaw, “JomDrone: Data mining financial sense in the property agency,” Symposium on Industrial Electronics and Applications, Kuala Lumpur, Malaysia, pp.1-5
[9] C. Ng and C. Ramasamy, “Augmented reality marketing in Malaysia - Future scenarios,” Social Sciences, vol.7, no.11, pp.224-239, (2018)
[10] J. Bucko, L. Kakalej, and M. Ferencov, “Online shopping: Factors that affect consumer purchasing behavior,” Cogent Business and Management, vol.5, no.1, pp.1-16, (2018)
[11] M. Zendehdel, L. Paim, and S. Osman, “Students online purchasing behavior in Malaysia: Understanding online shopping attitude,” Cogent Business and Management, vol.2. no.1, pp.1-14, (2015)
[12] M. Sarwar, A. Awang, and M. Habib, “Consumer purchase regret: A systematic review,” International Journal of Academic Research in Business and Social Sciences, vol.9, no.9, pp.403-425, (2019)
[13] M. S. Sohail, “Factors impeding online shopping: An Arab world perspective,” European Online Journal of Natural and Social Sciences, vol.3, no.4, pp.972-982, (2014)
[14] C. Katawetawaraks and C. Wang, “Online shopper behavior: Influences of online shopping decision,” Asian Journal of Business Research, vol.1, no.2, pp.66-74, (2011)
[15] N. Lazim and A. Khairul, “State-of-the-art responses on augmented reality application in Malaysia,” International Journal on Sustainable Tropical Design Research and Practice, vol.8, no.2, pp.28-34, (2015)
[16] A. A. A. Basheer and A. A. Ibrahim, “Mobile marketing: Examining the impact of trust, privacy concern and consumers' attitudes on the intention to purchase. International journal of business and management,” vol.5, no.3, pp.28-41, (2010)
[17] C. Ng and C. Ramasamy, “Augmented reality marketing in Malaysia - Future scenarios,” Social Sciences, vol.7, no.11, pp.224-239
[18] D. Capital, “Augmented/virtual reality revenue forecast revised to hit $120 billion by 2020,” Blog about Augmented, Virtual and Mixed Reality Industry | Digi-Capital. [online] Digi-capital.com. Available at:
[19] R. Paul, “IKEA catalog uses augmented reality to give a virtual preview of furniture in a room,” [online] New Atlas. Available at:
[20] A. Tabusca, “Augmented reality-need, opportunity or fashion,” Journal of Information Systems and Operations Management, vol.1, no.1, pp.1-10, (2014)
[21] Y. Lu and S. Smith, “Augmented reality e-commerce assistant system: trying while shopping,” In International Conference on Human-Computer Interaction, vol.10, no.2, pp.643-652, Springer, Berlin, Heidelberg, July, (2010)
[22] Y. C. Huang, S. Y. Hu, S. T. Wang, and S. C. C. Huang, “Exploration of virtual reality-based online shopping platform,” In: Stephanidis C. (eds) HCI International 2019 - Posters. HCII 2019. Communications in Computer and Information Science, vol.1034, pp.81-88, Springer, Cham, (2019)
[23] R. Bansal, “Online shopping: A shining future,” International Journal of Techno-Management Research, vol.1, no.1, pp.1-10, (2013)
[24] S. L. Jarvenpaa and P. A. Todd, “Consumer reactions to electronic shopping on the world wide web,” International Journal of Electronic Commerce, vol.1, pp.59-88, (1997)
[25] S. Lo, “Why expect lower prices online? Empirical examination in online and store-based retailers,” International Journal of Electronic Commerce Studies, vol.5, no.1, pp.27-38, (2014)
[26] Corporate Finance Institute, “Product costs: Costs incurred in manufacturing a product, (2019) [online] Available at: https://corporatefinanceinstitute.com/resources/knowledge/accounting/product-costs/
[27] K. Zhao, “Research on consumer online purchasing decision and its influencing factors: Take Taobao as an example,” Specialization in General Management, vol.1, no.1, pp.1-52, (2015)
[28] R. Saranya and M. Chandran, “Risks and threats in online shopping - A study with special reference to perception and behavior of customers in Chennai city,” STAR Research Journal, vol.5, no.1, pp.1-11, (2017)
[29] N. P. Joseph, A. K. Mahmood, P. Y. Choo, S. W. Wong, K. Y. Phan, and E. H. Lim, “IaaS cloud optimization during economic turbulence for Malaysia small and medium enterprise,” International Journal of Business Information Systems, vol.16, no.2, pp.196-208, (2014)
[30] P. S. JosephNg, “EaaS optimization: Available yet hidden information technology infrastructure inside medium-size enterprise,” Technological Forecasting and Social Change, vol.132, pp.165-173, July, (2018)
[31] P. S. JosephNg, “EaaS infrastructure disruptor for MSE,” International Journal of Business Information System, vol.30, no.3, pp.373-385, (2019)
[32] P. S. JosephNg and H. Eaw, “Making financial sense from EaaS for MSE during economic uncertainty,” Future of Information and Communication Conference, Vancouver, Canada: Springer Advances in Intelligent Systems and Computing, pp.976-989, (2021)
[33] P. S. JosephNg and H. C. Eaw, “Economic turbulence and EaaS grid computing,” Int. J. of Business Forecasting and Marketing Intelligence, forthcoming, (2021)
[34] P. S. JosephNg and H. C. Eaw, “Still technology acceptance model? Reborn with exon structure as a service,” International Journal of Business Information Systems, forthcoming, (2021)
[35] P. S. JosephNg and C. M. Kang, “Beyond barebones cloud infrastructure services: Stumbling competitiveness during economic turbulence,” Journal of Science and Technology, vol.24, no.1, pp.101-121, (2016)
[36] P. S, JosephNn, C. M. Kang, P. Y. Choo, S. W. Wong, K. Y. Phan, and E. Lim, “Exostructure services for infrastructure resources optimization,” Journal of Telecommunication, Electronic, and Computer Engineering, vol.8, no.4, pp.65-69, (2016)
[37] N. S. Joseph, A. K. Mahmood, C. P. Yin, W. S. Wan, P. K. Yuen, and l. E. Heng, “BareBone cloud IaaS: Revitalization disruptive technology,” IEEE Symposium on Computer Applications and Industrial Electronics (ISCAIE), vol.18, no.1, pp.107-126, (2014)
[38] P. S. JosephNg, C. M. Kang, and K. Issa, “A study on integrating penetration testing into the information security framework for Malaysian higher education institutions,” Malaysia: International Symposium on Mathematical Sciences and Computing Research (iSMSC), (2015)
[39] P. S. JosephNg, C. M. Kang, P. Y. Choo, S. W. Wong, K. Y. Phan, and E. H. Lim, “Beyond cloud infrastructure services in medium-size manufacturing,” International Symposium on Mathematical Sciences and Computing Research (iSMSC), Ipoh: IEEE, pp.150-155, (2015)
[40] P. S. JosephNg, C. M. Kang, A. K. Mahmood, S. W. Wong, K. Y. Phan, S. H. Saw, and J. T. Lim, “EaaS: Available yet hidden infrastructure inside MSE,” Proceedings of the Fifth International Conference on Network, Communication, and Computing, Kyoto, pp.17-21, (2016)
[41] P. S. JosephNg, Y. F. Loh, and H. C. Eaw, “Grid computing for MSE during volatile economy,” 20th International Conference on Control, Automation, and Systems (ICCAS), Busan, Korea: IEEE, pp.709-714, (2020)
[42] J. Ng-Poh-Soon, C. P. Yin, W. S. Wan, and. S. Nazmudeen, “Energizing ICT infrastructure for Malaysia SME competitiveness during economic turbulence,” Student Conference on Research and Development, pp.310-314, Cyberjaya, Malaysia: IEEE
[43] P. Clini, E. Frontoni, R. Quattrini, and R. Pierdicca, “Augmented reality experience: From high-resolution acquisition to real-time augmented contents,” Advances in Multimedia, pp.1-9, 2014, DOI: 10.1155/2014/597476