Research on a Matching Method based on Determining Life Cycle Stage
AUTHORS
Lucian Vizualizați,University Dunarea de Jos Galati, Romania
ABSTRACT
Modern manufacturing companies are facing great market competition, and their requirements for corporate management and market resilience are getting higher and higher. The research and utilization of the product life cycle are important means for companies to improve original products, develop new products, and formulate various business strategies correctly. This paper proposes a product life cycle matching method, which matches the existing product data with the original product in the knowledge base to obtain the life cycle stage of the existing product. It can make full use of the existing product life cycle characteristic data in the knowledge base, reducing the matching time and the amount of data required for matching. After the matching is completed and the data knowledge of the life cycle stage is obtained, the promotion data knowledge of the original product stored in the knowledge base can be used to quickly obtain the promotion decision that the existing product should take. Since the realization of new product decision-making needs to rely on the knowledge or database of the enterprise's original product, the method in this paper requires the enterprise to have a relatively complete knowledge base to be able to make more accurate decisions. This method is not only suitable for promotion decision-making but can also be applied to other aspects of production management.
KEYWORDS
Product life cycle, Matching, Characteristic data, Promotion