Determinants of Mobile Payment Adoption: An Empirical Study of Consumers’ Behavioral Intention
AUTHORS
Elena H. Castillo,Department of Marketing and Market Research, Faculty of Economics and Business, University of Granada, Spain
Maria del Carmen Trujillo,Department of Business Administration, University of Granada, Spain
Angel Villarejo-Ramos,Department of Marketing and Market Research, University of Granada, Spain
ABSTRACT
The rapid expansion of digital technologies has significantly transformed the way financial transactions are conducted, leading to the widespread emergence of mobile payment systems. Despite their increasing availability, the adoption of mobile payment technologies continues to depend on a variety of technological, behavioural, and perceptual factors. In this context, the present study aims to identify the key determinants influencing consumers' attitudes toward mobile payments and their behavioural intention to adopt such technologies. Drawing on established theories of technology adoption, this research proposes a conceptual framework that examines the relationships among several influencing factors—namely, performance expectancy, effort expectancy, social influence, facilitating conditions, trust, observability, and perceived risk—and users' attitudes toward mobile payments. Attitude toward using mobile payment is further examined as a mediating variable influencing behavioural intention. To empirically validate the proposed framework, quantitative data were collected via a structured questionnaire. A total of 579 valid responses were obtained and analyzed using statistical techniques, including exploratory factor analysis, correlation analysis, and regression analysis. The empirical results indicate that performance expectancy, effort expectancy, social influence, facilitating conditions, trust, and observability significantly influence users' attitudes toward mobile payment adoption. In contrast, perceived risk shows a negative relationship with these attitudes. Furthermore, attitude toward using mobile payment was found to be a strong predictor of behavioural intention. The findings contribute to the growing body of literature on digital payment adoption by providing empirical evidence regarding the factors shaping consumer attitudes and behavioural intention toward mobile payment technologies. The study also offers practical insights for financial institutions and technology providers seeking to promote the adoption of mobile payment systems through improved usability, trust, and perceived value.
KEYWORDS
Mobile payment adoption, Behavioural intention, Technology acceptance, UTAUT model, Perceived risk, Consumer attitude, Digital payment systems
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