A Detailed Study of the Point of Purchase at Big Bazaar: An Effective Management System
AUTHORS
Shivam Kamat,S.G.S.I.T.S., Indore, Madhya Pradesh, India
Avadhesh Dalpati,S.G.S.I.T.S., Indore, Madhya Pradesh, India
ABSTRACT
There is a direct correlation between the economic growth of a nation and the rising standards of living of its citizens, and this is why retail in India is one of its foundational industries. There is a lot of room for growth in the retail market in India, which is why the international market is particularly interested in setting up a company in India, and the business owners who manage their businesses with great care reap the benefits as their businesses grow more quickly. It is one of India's leading retail industries since it lacks a neighboring country. After establishing a retail presence in major cities, the shop started expanding to additional towns and cities around the country. A study titled "Analyzing the Effectiveness of Point of Purchasing" at Big Bazaar Jayanagar, Bangalore was conducted to find out the effectiveness of Point-of-Purchase Displays, to identify the indicators that encourage customers to purchase, using a sample size of 100 customers. This survey indicated that the majority of consumers agreed that the Point-of-Purchasing made at Big Bazaar has an influence on their buying choice, and it is encouraged that it continues for further advantages.
KEYWORDS
Promotional tools, Consumer purchases, and POP display effectiveness
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