Research on the Innovation of College Students' Employment Guidance in the Age of Big Data

DOI:10.21742/AJEMR.2019.4.2.05

AUTHORS

Wei Liu,College Student Employment and Entrepreneurship Guidance Center, Harbin University of Commerce, No. 1 Xuehai Street, Songbei District, Harbin, 150028, China

ABSTRACT

In today's society, people's cultural level has generally increased, and the number of college students has increased dramatically. As they walked out of the campus, they began to face employment problems. The contradiction between the employment difficulties of college students and the difficulty in recruiting employers has become increasingly prominent. The employment concept of college students is not the main reason, but the reason behind it is that colleges and universities are not in place for college students' career planning guidance. Colleges and universities should strengthen the guidance of college students' career planning, change the employment concept of college students, improve their employability and achieve accurate employment. The arrival of the "Internet +" era is an opportunity for college students' employment guidance. It can promote the reform and innovation of education. At this stage, college students have encountered many difficulties in employment, which has become a common concern of the state and society. To achieve high-quality employment and full employment, we need to adapt to the trend of the times, fully exploit and utilize the advantages of the "Internet +" era, so that they can be implemented in the employment guidance of college students, and realize the employment guidance work of college students.