Research on Influencing Factors of Online Shopping Under the Background of New Retail

AUTHORS

Changlin Wang,Tianjin University of Commerce, Tianjin, China

ABSTRACT

This research focused on the emerging and existing important system information of e-commerce platform under the background of “new retail”. Based on the stimulus-organism Response model and related theories, a situational questionnaire was used to analyze the process of mutual influence of perceived trust and perceived commodity quality on consumers’ purchasing decisions. Through the questionnaire survey method, empirical analysis under the background of the new retail factors affecting consumer purchase intention, and get the following conclusions. (1) In the context of e-commerce platform, the information quality and offline service level of online shop we Media have an impact on consumers’ purchase intention through the perception of online shop trust. (2) The quality of product description and comments influences consumers’ purchase intention not only by perceiving the quality of products, but also by perceiving the trust of online stores. (3) Perceived online store trust and perceived commodity quality are antecedent variables affecting consumers’ shopping decisions, and perceived trust has a greater impact..

 

KEYWORDS

New retail, SOR, Influence factors of Purchase Intention, Perceived trust

REFERENCES

[1]     Gwijeong Park, “Is consumer’s rooming behavior good or bad for retailers? - focusing on shopping value of global consumers -,” International Journal of Advanced Science and Technology, vol.117, pp.151-162, (2018) DOI:10.14257/ijast.2018.117.13(CrossRef)(Google Scholar)
[2]     Meiliyah Ariani, Zulhawati, “Effect of easy transaction, consumer interests, and systems security level measures against fraud online shopping in Lazada,” International Journal of Security and Its Applications, vol.10, no.12, pp.189-206, (2016) DOI:10.14257/ijsia.2016.10.12.15(CrossRef)(Google Scholar)
[3]     Chang H. H. and Chen S. W., “The impact of online store environment cues on purchase intention,” Online information review, vol.32, no.6, pp.818-841, (2008)
[4]     Kim D J, Ferrin D L, Rao H R, “A trust-based consumer decision-making model in electronic commerce: the role of trust,perceived risk,and their antecedents,” Decision support systems, vol.44, pp.544-564, (2008)
[5]     Wells J D, Valacich J S, and Hess T J., “What signal are you sending? how website quality influences perceptions of product quality and purchase intentions,” MIS quarterly, vol.35, no.2, pp.373-396, (2011)
[6]     Wang Q, Cui X, and Huang L, et al., “Seller reputation or product presentation? An empirical investigation from cue utilization perspective,” International journal of information management, vol.36, no.3, pp.271-283.
[7]     Lee E J and Shin S Y., “When do consumers buy online product reviews? effects of review quality,product type,and reviewer’s photo,”Computers in human behavior, vol.31, no.1, pp.356-366, (2014)
[8]     Chaiken S. “Heuristic versus systematic information processing and the use of source versus message cues in persuasion,” Journal of personality & social psychology, vol.39, no.5, pp.752-766, (1980)
[9]     Sabah Mohammed, Jinan Fiaidhi, and Sami Mohammed, “Thick data analytics: a human centric approach for understanding consumer insights,” International Journal of Control and Automation, vol.12, no.2, pp.27-32, (2019) DOI:10.33832/ijca.2019.12.2.03.(CrossRef)(Google Scholar)
[10]  Kim S and Park H. “Effects of various characteristics of social commerce(s- commerce) on consumers’trust and trust performance,” International journal of information management, vol.33, no.2, pp.318-332, (2013)
[11]  Cheung C M K and Thadani D R. “The impact of electronic word- of- mouth communication:a literature analysis and integrative model,”Decision support systems, vol.54, pp.461-470, (2012)
[12]  Lin X,Wang X,Hajli N., “Building e-commerce satisfaction and boosting sales:the role of social commerce trust and its antecedents,” International journal of electronic commerce, vol.23, no.3, pp.328-363, (2019)
[13]  Dimoka A,Hong Y,and pavlou P A, “On product uncertainty in online markets:theory and evidence,” MIS quarterly,vol.36, no.2, pp.1-32, (2012)
[14]  Mavlanova T, Benbunan- fich R, and Lang G., “The role of external and internal signals in e-commerce,” Decision support systems, vol.87, pp.59-68, (2016)
[15]  Pavlou P A., “Consumer acceptance of electronic commerce:integrating trust and risk with the technology acceptance model,” International journal of electronic commerce, vol.7, no.3, pp.101-134, (2003)
[16]  Kim H W, Xu Y, and Gupta S. “Which is more important in Internet shopping, perceived price or trust?”.Electronic commerce research & applications, vol.11, no.3, pp.241-252, (2012)
[17]  Hong I B and Cha H S., “The mediating role of consumer trust in an online merchant in predicting purchase intention,” International journal of information management, vol.33, no.6, pp.927-939, (2013)
[18]  Liang H, Saraf N, and Hu Q, et al. “Assimilation of enterprise systems:the effect of institutional pressures and the mediating role of top management,” MIS quarterly, vol.1, no.1, pp.59-87, (2007)
[19]  Yadav M, and Rahman Z. “Measuring consumer perception of social media marketing activities in e-commerce industry: scale development and validation,” Telematics & informatics, vol.34, no.7, pp.1294-1307, (2017)
[20]  Chong A Y L,Lacka E,and Li B,et al. “The role of social media in enhancing guanxi and perceived effectiveness of ecommerce institutional mechanisms in online marketplace,” Information & management, vol.55, no.5, pp.621-632, (2018)
[21]  Kim E, Park M C, Lee J., “Determinants of the intention to use Buy-Online,Pickup in-Store(BOPS):the moderating effects of situational factors and product type,” Telematics & informatics, vol.34, no.8, pp.1721-1735, (2017)

CITATION

  • APA:
    Wang,C.(2020). Research on Influencing Factors of Online Shopping Under the Background of New Retail. World Journal of Accounting, Finance and Engineering, 4(1), 23-34. 10.21742/WJAFE.2020.4.1.03
  • Harvard:
    Wang,C.(2020). "Research on Influencing Factors of Online Shopping Under the Background of New Retail". World Journal of Accounting, Finance and Engineering, 4(1), pp.23-34. doi:10.21742/WJAFE.2020.4.1.03
  • IEEE:
    [1] C.Wang, "Research on Influencing Factors of Online Shopping Under the Background of New Retail". World Journal of Accounting, Finance and Engineering, vol.4, no.1, pp.23-34, May. 2020
  • MLA:
    Wang Changlin. "Research on Influencing Factors of Online Shopping Under the Background of New Retail". World Journal of Accounting, Finance and Engineering, vol.4, no.1, May. 2020, pp.23-34, doi:10.21742/WJAFE.2020.4.1.03

ISSUE INFO

  • Volume 4, No. 1, 2020
  • ISSN(p):2208-8512
  • ISSN(e):2208-8520
  • Published:May. 2020

DOWNLOAD