Impact of Media Utilization and Network Homogeneity on The Creative Expressive Ability of Digital Native
AUTHORS
Eunjoo Kim,Professor, Education Phychology, Eulji University, Republic of Korea
ABSTRACT
The purpose of this study is to present the direction of smart education from the perspective of digital native familiar with digital devices. To this end, this study analyzed how media utilization and network homogeneity among the characteristics of digital native affect creative expression ability. To that end, the research was conducted on 320 university students participated in the study from four-year E universities in Gyeonggi-do. The data analysis method for this study was using the IBM SPSS Statistics 20.0 program and stepwise multiple regression analysis were performed. stepwise multiple regression analysis was conducted to identify the influence of media utilization and network homogeneity that affected creative expression capabilities. The results of the study showed, first, that immediately and communication among the sub-factors of media utilization affect creative expression ability. Second, among the sub-factors of network homogeneity, network utilization strength and social homogeneity have been shown to affect creative expression ability. A technical and educational approach to media utilization measures should be taken to enhance immediateness and communication in the use of media in digital native. Furthermore, increasing the frequency of using the network in a way that does not cause collective polarization on the network and forming a group-oriented community with high social homogeneity are also recognized as an open-innovation paradigm required by the digital native generation.
KEYWORDS
Digital native, Media utilization, Network homogeneity, Creative expressive ability
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