Institutionalization of Small Business Similar Products in Umbulharjo Sub-District
AUTHORS
Supardal*,Science Government Department, STPMD “APMD” Yogyakarta, Indonesia
Sri Utami,Science Government Department, STPMD “APMD” Yogyakarta, Indonesia
ABSTRACT
Model-based Small Micro Economy (SME) network classifier similar products are SMEs with similar products, so that synergizes the potential well in the capital, the process of production and in the marketing of SME products, while reducing unhealthy competition between players. The results of the study in the District Umbulharjo formed group of SMEs engaged in batik and jumputan, so the development of SMEs is quite good and can compete with products from other regions. In the development of the SME group engaged in batik and fabric jumputan still facing problems related to human resource capabilities of SMEs in entrepreneurial management. Another problem arises competition between groups, especially in the determination of the standard price of each product SMEs, resulting in price competition between groups. Therefore, in this study focuses on strengthening SMEs, developing relationships with the SME group market, provision of material and financial institutions. Furthermore, building a kind of container or community group batik jumputan and fabric, so it becomes a sort of center or central batik and fabric jumputan Umbulharjo district.
KEYWORDS
Network of SME, Society, Relationships, Markets, Banking
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