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International Journal of Smart Business and Technology

Volume 7, No. 1, 2019, pp 39-46
http://dx.doi.org/10.21742/ijsbt.2019.7.1.06

Abstract



Present Situation and Development Plan of Social Enterprises in Jeju Area



    Hyuk-Jin Lee1 , Hwa-Yeol Choi2
    1First Author, Professor, the Faculty of Liberal Arts, Eulji University, Korea.
    2(Corresponding Author) Professor, Dept. Airline Service Managment School of Business, Jeju International University., Jeju-si, Jeju-do,
    2hwayeol@hanmail.net

    Abstract

    This study analyzes the problems of social enterprises in Jeju Island and presents sustainable growth and development plan of Jeju social enterprises. Social enterprises are the most problematic of self-sufficiency when government subsidies are discontinued. In order for the social enterprise to be sustainable, entrepreneurship must be premised, as well as the establishment of a clear mission and vision of the social entrepreneurship. To solve this problem, first, for sustainable social enterprise, entrepreneurial spirit should be premised not only on the establishment of clear mission and vision of social entrepreneur. Second, Creating a friendly market for social enterprises, effective public relations such as cost reduction and joint marketing of social enterprises are necessary. Third, there is a platform to establish a close collaboration between social enterprise related parties, and it is necessary to have a strategy that can coexist with local and social enterprises. Finally, local governments are expected to contribute to the development of social enterprises by organically linking the forms of middle organizations such as Jeju social economic network.


 

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