International Journal of Smart Business and Technology
Volume 4, No. 2, 2016, pp 7-10
The Impact of the Personality of Cruise Port of Call on Port of Call Attachment and Behavioral Intention
As one of the best strategic industries in the 21st century, the cruise industry can contribute to the local economy by attracting cruise tourists, who are high value-added tourists, and selling various tourism products of the port of call. Thus, the purpose of this study was to investigate the relationship between port of call attachment and the behavioral intention of cruise tourists using the concept of port of call personality targeting Chinese tourists arriving at the Port of Busan, which is the largest port of call of South Korea.