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International Journal of Smart Business and Technology

Volume 4, No. 2, 2016, pp 7-10


The Impact of the Personality of Cruise Port of Call on Port of Call Attachment and Behavioral Intention

    Sung-ho In1, Myung-Hwa Nam2 and Jung-hoon Kim3
    1Prof. of Dept. of Hotel and Food Service Industry, Shin Anshan University, 671 Chojidong, Anshan City, 425-792, Republic of Korea
    2Prof. of Department of Hotel Culinary, Daekyeung University 38547, Republic of Korea
    3Prof. of Dept. of Saemaul Studies & International Development, Yeungnam University


    As one of the best strategic industries in the 21st century, the cruise industry can contribute to the local economy by attracting cruise tourists, who are high value-added tourists, and selling various tourism products of the port of call. Thus, the purpose of this study was to investigate the relationship between port of call attachment and the behavioral intention of cruise tourists using the concept of port of call personality targeting Chinese tourists arriving at the Port of Busan, which is the largest port of call of South Korea.


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