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International Journal of Smart Business and Technology

Volume 4, No. 1, 2016, pp 25-32


Consumer Perception on Cars and Buying Behavior of the Customers

    S. Hanumantha Rao1, Y. Chaitanya2, Dong Jo Kim3 and Chen Xuesheng4
    1,2Department of Management Studies, VFSTR University, Vadlamudi, Andhra Pradesh, India
    3Seoul Media Institute of Technology, 7F, 402 Worldcupbuk-ro, Mapo-gu, Seoul, Korea
    4Hangzhou Dianzi University, No.1158# Baiyang Second Street,Hangzhou Economic Development Zone,Hangzhou City, Zhejiang Province


    The idea of “purchasing conduct” is of prime significance in showcasing and has developed throughout the years. It is vital to comprehend customer purchasing conduct as it assumes an imperative part in making an effect on buy of items. The human needs are boundless and dependably expect to an ever increasing extent. Auto Models are no exemption to this conduct. This prompt consistent adjustment of Car Models and its highlights and today we see another model coming into the market essentially every quarter. The market is an essential place to think about the conduct of customers and furthermore give helpful bits of knowledge what a shopper requires in an item. It is just through research that an organization will have the capacity to ponder the purchasing conduct of shoppers. “As one of the estimations of the execution of the quality administration framework, the associations should screen data identifying with client discernment in the matter of whether the association has met client necessities. The strategy for getting and utilizing this data should be resolved”.


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