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International Journal of Smart Business and Technology

Volume 2, No. 2, 2014, pp 35-42


Consumer Perception and Satisfaction towards Online Shopping

    Wu Baofu1 , Ch. Sai Ramnadh2 and Hye-jin Kim3
    1Hangzhou Dianzi University, No.1158# Baiyang Second Street, Hangzhou Economic Development Zone, Hangzhou City, Zhejiang Province
    2Department of Management Studies Vignan’s University, Vadlamudi, Guntur, Andhra Pradesh
    3Business Administration Research Institute, Sungshin W. University, 2, Bomun-ro 34da-gil, Seongbuk-gu, Seoul, Korea


    The growing use of the web in India provides a developing prospect for online shopping. If E-marketers understand the factors affecting online Indian behavior, and also the relationships between these factors and also the type of online buyers, then they'll additionally develop their selling methods to convert potential customers into active ones, whereas retaining existing online customers. This project could be a part of the study and focuses on factors that on-line Indian buyers keep in mind while shopping online. This analysis found that info, perceived utility, easy use; perceived enjoyment and security/privacy are the 5 dominant factors that influence shopper perceptions of on-line getting. Shopper behavior is alleged to be associate applied discipline as some choices are considerably full of their behavior or expected actions. The two views that seek application of its knowledge are small and societal perspectives. The web is changing the way shoppers look and buy product and services and has rapidly evolved into a global development. Many firms have started using the web with the aim of cutting marketing costs, thereby reducing the value of their product and services so as to remain ahead in extremely competitive markets. Firms additionally use the net to convey, communicate and distribute info, to sell the product, to take feedback and also to conduct satisfaction surveys with customers.


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