Study on the Characteristics of Events in the Aviation, Leisure and Tourism Industry -Gyeongnam Sacheon Air Show
AUTHORS
Gwi-Baek Kim,Professor, Dept. of Marine Leisure Tourism, Youngsan University, South Korea
Hwa-Yeol Choi*,Professor, Dept. of Aviation Service Management, Jeju International University, South Korea
ABSTRACT
The study of aviation leisure sports includes research that reviewed ways to boost aviation sports, research that examined the movement and growth of aviation sports, and plans to develop sports tourism programs using aviation sports, but it can be seen that empirical case studies are relatively insufficient compared to other leisure sports areas. The purpose of this study is to study the characteristics of tourism events, visitor satisfaction, and revisit intentions of aviation leisure sports as a case of the 2019 Sacheon Air Show, which was held as a priori leisure aviation event in Korea. The analysis showed that the Gyeongnam Sacheon Air Show contributed to presenting the growth vision of the aviation leisure industry and the factors that satisfy visitors of aviation leisure and sports are ‘expected effect’ factors. At last, it is necessary to actively reflect the characteristics in establishing strategies at the marketing level.
KEYWORDS
Aviation, Leisure, Tourism, Events, Air shows
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