An Empirical Study of Changing the Business Environment and Increasing the Business Performance
AUTHORS
Jung-Su Lee,Doctoral Student of Graduate School of Information Systems, Pukyong National Univ. 45, Yongso-ro, Nam-Gu, Busan, Korea
Ha-Kyun Kim,Professor (Corresponding Author) of Division of Business, Pukyong National Univ. 45, Yongso-ro, Nam-Gu. Busan, Korea
ABSTRACT
In this study, the prior study in management environment, management strategy, and business performance was reviewed and empirical research was carried out. Technological strength, competitive strength, government support policy and financial support were adopted by way of factors for the business environment. The results of the study are as follows. First, the management environment (technology strength, competition strength, government support policy, and finance support) had a significant influence on the management strategy. Second, management strategies had a significant influence on business performance. This means that in order for an entity to settle in the market, it is essential to establish a discriminatory management strategy in various business environments.
KEYWORDS
Convenience, Benefit, Security, Flexibility, Customer, Satisfaction
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